Shopping Guides to Shine a Spotlight on Your Brand
What differentiates your brand from the competition? Truth is, it doesn’t really matter. You could sell the cure to baldness, but no one would buy it unless someone told them to. That’s what product guides are: a way to speak to the consumer and show them why they should buy from you.
Product Guides Satisfy the Yearn to Learn
The world of TV media will have you believe that the only way to market your product is to wow your audience with fancy commercials and flashy stunts. But you don’t need any of that expensive stuff to promote your brand.
Studies show that you will see far greater results by appealing to the consumers need for reliable information. Buyer’s remorse is real, and nobody wants to get ripped off. Product guides are how you alleviate those concerns and prove to readers that your product is as good as you say it is.
Show Your Readers Why Your Brand is the Best Choice
The idea is to position your brand as the solution to a specific issue. There are many ways to do this, but one of the best is a shopping guide that compares different options, and presents information to the consumer in an honest and reliable way.
- How-to guides – Walk your consumers through how to use your product or service in a real-world scenario to connect with a reader’s needs and pitch your company as a viable solution.
- Ingredient profiles – If you sell food, beauty products, or supplements with a focus on health, pure ingredients, and wellness, create ingredient profiles. Tell your readers why the echinacea in tea matters, or where you source the mineral powder in a foundation.
- Features and benefits outlines – Consumers often create pros and cons lists before making a purchase. Give readers a listicle of clear features and benefits they can use to outweigh their cons list and purchase your product or service.
- Ultimate guides – If you offer a product line, solutions package, or other complex sales package, consider an ultimate guide to give readers a deeper look at total value.
Drive Traffic to Your Store Instead of Away From it
Shopping guides go beyond simple product descriptions. They target end-of-funnel consumers by providing readers with the content they need to compare brands and become customers.
The problem is that far too many businesses outsource this type of content writing to the lowest bidder, or delegate the task to entry-level employee, when they should hire an expert writer to create content that actually convert readers into customers.
Boost Conversions with Science and Skill
A generic explanation for an ingredient or why your product is best will not work on today’s consumer. to obtain meaningful results, product guides need to contain real stories, specific data-driven insights, and authentic product experiences.
Most of all, product guides need to show what you believe about your business. You need to write in a way that encourages your audience to act on their impulse to buy, but also connect with them on a true emotional level.
To do that you need to know how to write, but also leverage SEO best practice, consumer insight and content marketing expertise to compel readers to Share, Buy Now and Follow the Link for More!
Convert Readers into Loyal Customers With Otherworld Content
My name is Jacob B. Doyle. I created this content, and I think you should hire me for your next project. I’m not content farm, or a digital marketing agency. I’m one writer offering a simple, but tremendously effective service.
Whether you’re a business building your brand, or a mid-size agency looking to outsource your content to-do list, I have the content writing skills, agency experience and, most importantly, the bandwidth to expand and improve your content marketing efforts.
Contact me to get started today.