Is content important for SEO? The short answer is, “Yes”. Content is enormously important to SEO because it’s impossible for your website to rank on the search engine results page (SERP) without it. To find out exactly how and why content affects SEO, you need to keep reading. Why is Content Important for SEO Regularly…
Category: Content Marketing
The Ultimate Guide to Content Marketing for SaaS Brands
At any moment, there are nearly 16,000 active SaaS brands in the United States vying for a slice of a global industry worth nearly $157 billion in 2020. It’s a crowded market, to be sure, but there are ways to stand out from the competition and engage with the exact type of customer that your…
Content Strategies for Home Improvement, DIY and Gardening Brands
Whether you own a home improvement business or you make your living working in that industry, you need a way to reach customers and distinguish your brand from the local competition. Thankfully, you can meet both those challenges and attract more customers with the right content marketing strategy. Content Marketing for Home Improvement Brands The…
How to Source or Come Up With Content Ideas
How did you find this page? My bet is that you typed something similar to [how to generate blog post ideas] into Google and found the link somewhere on the search engine results page (SERP). If I’m correct, you’re like the other 2 billion Google users who utilize Google to find the information they need…
How to Write for SEO
You’re reading my blog, which means I like you. And because I like you, I’m going to tell you the secret to building a blog audience. There is no secret to building a blog audience. All you need is content that is optimized for search engines that also appeals to your target reader. It’s that…
How to Outsource Content Marketing
Content Marketing is the bane of the business world. Though it’s benefits are undeniable, few business owners would say that they actually enjoy the laborious process of brainstorming topics, writing content and distributing it across the web. Fortunately, there are a plethora of content marketers (like this handsome fella) who not only enjoy creating content,…
Your Business Needs a Content Strategy
If you’re reading this article then it’s fairly safe to assume you’re a business in need of a content strategy. Therefore it’s also safe to assume that, as a business owner, you have more important things to do than read blog articles all day. Time is money; so I won’t waste any of yours by…
How to Create Pillar Content Google Will Love
To say content marketing became a big deal in 2018 is an understatement. From my perspective, content has always been a big deal cause it, you know… pays the bills, but 2018 was the year the internet displayed its collective distaste for stale, boring content. According to the Content Marketing Institute, 66% of U.S. consumers…
How to Write Better Landing Pages
Learning to write better landing page copy doesn’t have to be complicated. Landing pages should capture the attention of the target audience in the shortest amount of time, and in the shortest amount of words. Keep it Simple Writing landing page copy is nothing like writing a novel. Tolkien was awesome, but he would’ve made…
What Types of Companies Should Start A Business Blog
Unless some unruly publisher hacked my MacBook and “Gutenburged” this post into print, you are more than likely reading this content on my blog. I choose to host this piece on my blog, instead of in print because when it comes to digital marketing strategy and sound business strategy in general, there are no downsides…