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Category: Content Strategy

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Do I Need Content for SEO

Posted on September 3, 2020September 3, 2020 by Jacob B Doyle

Is content important for SEO? The short answer is, “Yes”. Content is enormously important to SEO because it’s impossible for your website to rank on the search engine results page (SERP) without it.  To find out exactly how and why content affects SEO, you need to keep reading.  Why is Content Important for SEO Regularly…

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The Ultimate Guide to Content Marketing for SaaS Brands

Posted on August 18, 2020August 18, 2020 by Jacob B Doyle

At any moment, there are nearly 16,000 active SaaS brands in the United States vying for a slice of a global industry worth nearly $157 billion in 2020. It’s a crowded market, to be sure, but there are ways to stand out from the competition and engage with the exact type of customer that your…

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Content Strategies for Home Improvement, DIY and Gardening Brands

Posted on August 10, 2020 by Jacob B Doyle

Whether you own a home improvement business or you make your living working in that industry, you need a way to reach customers and distinguish your brand from the local competition. Thankfully, you can meet both those challenges and attract more customers with the right content marketing strategy. Content Marketing for Home Improvement Brands The…

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How to Source or Come Up With Content Ideas

Posted on July 13, 2020August 5, 2020 by Jacob B Doyle

How did you find this page? My bet is that you typed something similar to [how to generate blog post ideas] into Google and found the link somewhere on the search engine results page (SERP). If I’m correct, you’re like the other 2 billion Google users who utilize Google to find the information they need…

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How to Write for SEO

Posted on July 7, 2020July 7, 2020 by Jacob B Doyle

You’re reading my blog, which means I like you. And because I like you, I’m going to tell you the secret to building a blog audience. There is no secret to building a blog audience. All you need is content that is optimized for search engines that also appeals to your target reader. It’s that…

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How to Outsource Content Marketing

Posted on June 25, 2020June 26, 2020 by Jacob B Doyle

Content Marketing is the bane of the business world. Though it’s benefits are undeniable, few business owners would say that they actually enjoy the laborious process of brainstorming topics, writing content and distributing it across the web.  Fortunately, there are a plethora of content marketers (like this handsome fella) who not only enjoy creating content,…

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Your Business Needs a Content Strategy

Posted on April 24, 2019June 24, 2020 by Jacob B Doyle

If you’re reading this article then it’s fairly safe to assume you’re a business in need of a content strategy. Therefore it’s also safe to assume that, as a business owner, you have more important things to do than read blog articles all day. Time is money; so I won’t waste any of yours by…

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How to Create Pillar Content Google Will Love

Posted on March 7, 2019June 24, 2020 by Jacob B Doyle

To say content marketing became a big deal in 2018 is an understatement. From my perspective, content has always been a big deal cause it, you know… pays the bills, but 2018 was the year the internet displayed its collective distaste for stale, boring content. According to the Content Marketing Institute, 66% of U.S. consumers…

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How To Create A Successful Content Marketing Strategy

Posted on June 21, 2018June 24, 2020 by Jacob B Doyle

The whole point of marketing is to spread your brand across as many platforms as possible, and into the brains of as many potential customers as you can. So why aren’t you doing that? If you are not implementing a content marketing strategy online, then you are missing out on thousands of platforms and millions…

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