Help Your Target Audience Find Your Business Online With Localized SEO Content Marketing
To rank for your surrounding areas and attract local customers to your business, you need to combine local and organic search engine optimization with unique content designed specifically for your local audience.
That means you need to create content that not only appeals to your local audience, but is also specially designed to help you move up the ranks in local SEO.
What is Local SEO Content
Local SEO content is any content that is tailored for a specific community. Whether state-wide or hyper-local, any content featuring a community-specific topic can improve lead generation; attract more local customers to your business; help you rank for less competitive, local keywords and help you move up the ranks in local SEO.
City-Specific Landing Pages
City-specific landing pages are web pages optimized for a specific product or service in a specific city and one of the most effective ways to connect with new customers in new markets around your location.
State or Regional Landing Pages
When you’re competing in the local SEO space, content can make or break your move from Page 2 or 3 to Page 1. Multiple city-specific location pages may sound like a daunting task, but it’s also been proven to enhance the user experience, increase organic traffic and improve conversions.
With voice search changing the way people find things online, the industry is seeing a shift in how people consume content. People need localized info they can rely on and they need it fast. FAQ pages provide that info in quick, easy to read snippets, making it easier for local customers to find the information they need and the services you provide.
Without a blog, the odds of anyone finding your local business online are slim. If you’re a local business looking to compete in the local SERPs, an active blog, loaded with useful, compelling content is where the magic happens and the actual climbing of the ranks is done.
“Best of” Guides
When it comes to creating a “best of” list you can discuss any topic you like, so long as you give your readers what they want to read. Besides their obvious entertainment value, “Best of Guides” show your expertise on a given subject and increase your authority with the search engines. The more authoritative your content, the higher it will rank in the SERP.
Don’t forget to keep your customers informed. Press pages are a great way to announce new product lines, establish a presence within a given community and ensure your company stays relevant, which is just as important to the search engines as authority.
How Does Local SEO Work
Search engines rely on algorithms to provide the most relevant local results to the user. Otherwise, a search like “plumbing companies in Chicago” might deliver results for “pipefitters in Cleveland.”
You need to tell the search engines exactly who you are, what you do and where your customers are by creating content that answers those questions in compelling, community specific detail. The more specific the area or location, the more localized and community relevant your content needs to be.
Content Marketing Strategies for Local SEO
There are dozens of helpful tricks for local sites to improve exposure and attract more local customers to your business but nothing achieves better results than partnering with other local companies to expand your reach.
If you’re looking to grow your local site’s traffic and increase sales, check out these professional content marketing strategies for local SEO, then Contact me today and witness the exposure localized SEO content marketing can bring to your business.