Content Marketing Strategies for Small Business Brands
Content strategies are how writers, like me, help businesses make sense of content marketing. A content strategy is also a powerful, no-nonsense plan for the creation and distribution of hard-hitting content experiences that connect with customers.
Content Marketing Strategies for B2B and B2C Brands
Content marketing strategies can also be complex, or simple depending on the brand. So, before I do any writing, I take a deep dive into your business goals to see how we can align your content marketing efforts to achieve them. This includes:
- content audits,
- persona research,
- user journey analysis,
- content gap analysis,
- competitor research,
- SEO strategy,
- editorial planning, and,
- user experience analysis.
Content Strategy Implementation and Content Creation
As a content strategist, my goal is to help businesses and organizations looking for strategic guidance with their content and its production, including all of the aspects normally associated with content marketing, such as:
- timing of publication,
- how (and how much) content should be produced,
- where it should be published, and,
- how your audience will consume and engage with it.
From blog posts and landing pages to press releases, and SEO, my goal is to create a detailed plan for your content marketing efforts to be successful. This includes an operational plan, or blueprint that identifies:
- what type of content will be created,
- who is responsible for creating and/or distributing content
- when content will be published,
- how to measure progress, and
- when to adjust your strategy to keep it relevant, timely, and effective.
How Much Does it Cost to Develop a Content Strategy?
I offer preliminary content strategies at no cost. I do that to help decision-makers understand the value of content, and because I believe it is important. You can take the content strategy and run to the nearest content writer, if that’s what you think is best for your brand.
Unfortunately, they are unlikely to achieve your marketing objectives because they lack the quantitative substance used to create the content strategy in the first place. In other words, unless your writer conducts
- content audits,
- keyword research,
- persona development, and
- competitor and industry analysis
they will be hard-pressed to understand the psychology for your target audience, and how best to solve their problems. Remember! Any content writer can write about your business, but a great content writer uses the written word to illuminate the many ways your business is the solution to life’s greatest challenges.
Hire A Writer Who Cares for Content That Converts.
Whether you’re a business building your brand, or a mid-size agency looking to outsource your content to-do list, I have the content writing skills, agency experience and the bandwidth to expand, and improve your content marketing efforts.
No matter what you sell, you can count on an original, inventive content strategy that not only appeals to your customer on an emotional level, but also connects with them in a way that compels them to convert.
Contact me to get started today.