Attract Customers to Your Pet Business With SEO Web Content and Pet Content Marketing
The pet industry is one of the largest and most lucrative industries in the world, accounting for nearly $100 billion dollars in consumer spend last year. That’s a lot of money. Money that your brand could be raking in if you add pet content marketing to your digital strategy.
The Value of Pet Content Marketing
It’s no secret. People are obsessed with their pets. Just look at social media to see how deep that obsession is. There are millions of pet-obsessed consumers out there and most of them devour pet content at a remarkable rate.
Pet owners not only crave pet-related entertainment, they need accurate information they can use to make decisions that impact their pet’s well-being. Fortunately, there is a way to reach that audience; attract them to your service and turn them into customers – Pet Content Marketing.
Add Expertise, Authority and Trust to Your Brand
To improve your rank on the Search Engine Results Page (SERP), you need to add as many pages of content as possible to your website. But you can’t just throw a few puppies on a page and call it a day. Search engines, like Google and Bing reward websites that provide accurate information that users can rely on to make decisions about their pets.
Though you don’t need a veterinary degree to write high-ranking pet content, expertise is key to success. Therein lies the problem. How do you create pet content that is as authoritative and trustworthy as it is compelling? You hire a pet content writer, whose job it is to do just that.
Reach a Wider Audience
As a pet-industry brand, your greatest tool for reaching a wider audience is content marketing. Dogs, birds, cats – doesn’t matter. If your content is related to pets in any way, there is an audience that will consume it. As a pet content marketer, it’s my job to produce the content that your audience wants, thereby adding value to your brand that goes well beyond the products/services you offer.
Build Your Brand
No offense, but there’s nothing you know that a user can’t find elsewhere on the web. As a brand, you need to not only define what you do, you need to define who you are. And you need to do it in the most compelling, way possible. Luckily, content marketing makes that super easy.
Pet content marketing enables you to simultaneously build your brand and provide value to prospective customers. It doesn’t matter if you sell dog food or bird cages, content is the best way to engage with pet-obsessed consumers in a way that encourages them to Share, Buy Now, and Click Here For More.
Stand Out From the Pack
When I launched Otherworld Content, I had no idea how much pet content I’d be asked to create. Fortunately, I’m also weirdly-obsessed with my pets and consume as much pet-related content as I create.
I’ve created a lot of pet content over the years and learned quite a bit about pets, pet products and the pet industry in general. But, ultimately, the most important thing I’ve learned about the pet industry is that it’s crowded, very crowded.
The pet industry is so crowded, that you have to do something to stand out from the pack. A blog is a good place to start, but you’d hardly be the only pet business with a blog. No. What you need is a pet blog loaded with branded, long-form pet content that pulls customers in and compels them to engage with your brand.
Looking for Pet Content Writing and Pet Content Marketing
Though what you say on your blog is incredibly important, how often you say it makes all the difference. Frequency is key to building authority, growing your audience and keeping your followers engaged with your brand.
Unless you have the time to write, post and promote several long-form (2000 word+) blog posts per week, you don’t have the time to do it right. Effective pet content marketing comes from research and practice. It’s not enough to be accurate, you also need to be entertaining, and write in a way that compels pet owners to engage.
If you want your pet brand to rank higher in the SERP, then you need to produce compelling long-form content on a regular basis and promote on every platform you can. I can help you do that. Contact me to get started on your pet content marketing strategy today.