Rank Higher With Branded Long-Form Content
Struggling to rank for keywords that should be easy? Having trouble attracting your target audience to your site? Then you need to add long-form content to your website.
Long-form content not only makes you look like an expert in your field, it increases the likelihood of engagement and improves your SERP rank. The more long-form content you put out, the more likely your audience is to view you as the authority on the subject, which is good for your brand any way you look at it.
What is Long Form Content
Long-form content is the best way of getting what you want, i.e. more online visibility (social shares, links), more proof of your authority and more content for engagement.
This isn’t some random blog post. It’s 2,000 words (or more) of wisdom, expertise and authority that you share to build value with your audience and prove to the search engines that you are THE authority in your field.
Nearly every user turns to Google to answer their questions but research suggests that up to 10% of a user’s daily information needs involve learning about a broad topic. That’s why Google introduced new search results to help users find in-depth articles.
If you would like to show up in the SERP when someone searches for a product or service you sell, then you need to provide your target audience with the answers to questions they have, in a way that proves your authority in your area of expertise.
Increased Time on Site
Comprehensive, long-form content, designed and written to be genuinely helpful, is proven to increase time on site, which means more exposure in front of your prospective and current customers. Long-form content leads to more time on the page, which builds trust and increases the likelihood of conversion.
Increase Conversion Rates
Any website or blog that issues some type of call-to-action, whether to build your email list or make a sale, then long-form content is going to play a drastic role in your conversion rate. On average, clients who regularly post long-form content can expect a conversion rate increase by more than 30% over short-form.
Garner More Backlinks
It’s no secret, search engines intrinsically love long-form content but, arguably one of the greatest benefits to upping the word count is the increase of backlinks, which help you rank higher within the SERP.
Social Media Success
One of the best ways to attract a large audience to your site and increase conversion rates, is to create content that’s easy to share on social media. Long-form content regularly out performs short-form content in nearly every metric and encourages social media engagement and a far greater rate than a 500 word blog post.
Best Long-Form Content Types
Long-form content can be anything, so long as it’s at least 2,000 words. But just because you can create content, doesn’t mean you should. Believe it or not, there’s a science to this business and a method to the madness.
Good content writers don’t just throw words at the page. We research what works and what doesn’t and we apply what we learn in a way that is as compelling as it is effective.
If you want your business to rank higher, then you need to frequently produce long-form content. If you want to produce top-notch long-form content that actually works, you hire me.
Check out these long-form content pieces, then contact me today to discover the difference quality long-form content can make for your business.