Freelance Technical Writer, White Paper Copywriter for Hire
A white paper is a report or guide that informs your readers concisely about a complex issue and helps readers understand an issue, solve a problem, or make a decision. A customer might want to read a white paper to get a deeper understanding of a complicated subject. I’m providing the most prudent information immediately because this isn’t a white paper. It’s a landing page advertising my white paper copywriting, and long-form content writing service.
Your Business Needs A White Paper
If you write content that is useful to your audience, you can increase the time they spend on your website, and provide greater value to your reader. The more value you provide to the reader, the more likely they are to become customers.
An SEO will say that it’s not that simple — and I would agree — but they will also tell you that you need white paper content on your website. You don’t have to fill your blog with a bunch of 30-minute reads, but you should:
- optimize your website for search engines;
- add calls-to-action in the body of each piece, and
- provide ample content that provides value to your readers.
White papers are appropriate for every part of the sales funnel, and an essential part of any content strategy, but the most important reason to create a white paper is to provide readers with the information they need. Remember, it’s always in a brands best interest to develop content that allows readers to see the business as part of the solution to their problems.
You Are The Brand That Answers Their Questions
When Google discovers that your content meets the user’s needs, it will rank your domain higher on the search engine results page (SERP). But there are few scenarios in which poorly written content ranks well.
You can’t polish a turd, and Google doesn’t rank bad content. So there’s no reason to spend money on content, if you don’t invest in a professional content writer to write it. If you want your content to perform well, it needs to be written well. End of story.
Quality Writers Create Quality White Papers
My name is Jacob B Doyle. I am a freelance content writer, and I think you should hire me for your next white paper project. Like any writer, I am more than happy to talk about myself, but that isn’t why you’re reading this page.
You’re likely visiting this page because you’re considering adding a white paper to your website. Great idea! If you’d like to get started I encourage you to follow the link to my contact page. If you need more convincing on why white paper content is beneficial to your business, I offer the following:
- Purpose and Audience – Purdue Writing Lab
- What Is a White Paper – HubSpot
- When to Use a White Paper – University of Massachusetts, Lowell Library
What these resources fail to mention is the need for your white paper content to be written by a professional content writer. That’s where I come in.
Expert White Paper Writing
Before you ask, no, I am likely not an expert in your particular industry. I’ve never worked in your niche, nor am I a subject matter expert in your field. What I am is an expert writer with the content marketing expertise to push your brand to the top of the SERP. If you want a shop around for the “best _____ content writer”, you can.
But you’re signing up for a long, tedious search that will likely end in disappointment. You could be the foremost expert on a subject, but if you write like a fourth grader, no one will read what you have to say.
Ignore the content farms and anyone who claims to be both an expert in your particular field, and an expert content marketer. I will never claim to be an expert in your field, only an expert in mine.
As an expert content writer, blogger and digital marketer, I know how to turn any topic into marketable content that actually compels readers to “share”, “buy now” and “click here for more”. Contact me to get started today.